Social recruiting takes the lead in 2011

by admin | July 22, 2011 7:48 pm

Eighty-nine per cent of U.S. companies plan on using social media to recruit this year, according to Jobvite, a recruiting platform on the social web.

The survey found that social media and online referrals are the top areas for increased recruiting investment. Other findings:

• Sixty-four per cent of companies have hired through social networks in 2011 compared to 58 per cent in 2010.
• Fifty-five per cent of companies will increase their budgets for social-media recruiting and 30 per cent will increase their budgets for referrals, while 16 per cent will spend more on job boards.
• Companies rank referrals as the best source of candidate quality.

“Jobvite’s new data confirms our research that social recruiting has become an essential element of today’s corporate recruiting strategy,” said Josh Bersin, President and CEO of Bersin & Associates.

“The data also points out that referral-based recruiting is a new secret weapon for talent acquisition. Companies that focus heavily on referral strategies, enabled by social networks, are delivering the highest quality of hire at the lowest overall cost.”

Jobvite’s index, which collects social recruiting data from its customers, shows that from January to June 2011:

• Seventy-three per cent of all social hires came from LinkedIn.
• Forty-three per cent of employee social-referral hires came from Facebook, but the majority were made in LinkedIn.

To see the full Jobvite Index report, click here[1].

Click here to view Jobvite’s full blog article: “Social Recruting on the Rise.”[2]

Source URL: http://ppghr.com/blog/2011/07/22/social-recruiting-takes-the-lead-in-2011/

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